Success in today’s rapidly changing and competitive environment requires an integrated global IP strategy to protect innovation and creativity through the acquisition of IP rights. Different types of IP rights — patents, trademarks, copyrights, trade secrets and licenses, may be combined in various ways to protect and maximize the value of a company’s innovations and creative efforts. We understand the legal as well as the business intricacies of IP on a global perspective, and are experienced in creatively tailoring IP protection to innovations in ways that maximize their value and best advance strategic objectives.
Knowing what to protect and how to structure IP protection appropriately are essential to achieving business objectives successfully and cost-effectively. We assist clients in developing and implementing effective strategies for developing, acquiring and utilizing the most appropriate IP rights both domestically and internationally to optimize the return on their IP investment and to successfully achieve their business goals.